Investor education
Learn and Earn
Advice for novice investors on investing
An increasing number of people are investing in stocks as a result of the pandemic. Professional investors and content creators have been discussing investing opportunities for regular people on Reddit and TikTok, and these platforms have been hotbeds of stock content lately. Speaking with seasoned investors, they can tell the difference between amateur and professional investors. Any novice investor should have a fundamental understanding of the many financial product categories, including stocks, bonds, certificates, deposits, and mutual funds.
Investment Advice:

- No investment is guaranteed to be successful. Any business can conceal issues from potential investors, and even stable companies can be affected by natural disasters, regulation changes, or new technology.
- If the stocks you want to purchase are still cheap or have solid fundamentals, understand the reason for short-term concern before acting. Market rumours and anxiety can create opportunities, but the stock market is cyclical.
- Using a portfolio manager or broker does not guarantee high yields. Advisory costs reduce returns, and investors should still understand the portfolio they own.
- Keep your portfolio diversified across different asset types such as energy, metals, bonds, mutual funds, money market funds, and ETFs.
- The 120 rule can help amateur investors think about allocation: subtract your age from 120 to estimate the proportion that may be allocated to stocks, with the remaining amount in bonds.
- Every investor is different. Risk appetite, background, and perspective shape the investment style that is appropriate for each person.
The Stock Market: What Is It?

A stock market is an exchange where buyers and sellers meet to exchange equity shares of publicly traded companies. Many newly established businesses also issue shares of publicly traded firms. These transactions are made through formal exchanges or OTC market venues.
By bringing together buyers and sellers of shares, the stock market helps support transparent transactions and reasonable pricing procedures. Most transactions were historically conducted on paper, but digitization has made electronic transactions standard.
How is the stock market operated?
Vendors in the stock market include individual investors and institutional investors that buy and sell listed products. Investment banks, hedge funds, and pension plans are examples of institutional investors. Stocks can trade on exchanges or OTC markets, and each market has listing requirements for businesses that want to raise capital.
A company's stock price fluctuates when buyers and sellers arrive to trade. Demand and supply, company developments, earnings expectations, elections, economic changes, budgets, national policies, and other factors can all affect stock prices.
On the stock market, how are prices set?

Supply and demand affect equity prices. The bid price is the price a market participant is willing to pay for a stock, while the ask price is the amount a seller is ready to accept. When demand exceeds available sellers, the price generally rises. If more sellers are liquidating holdings, the price may fall.
Market makers are important because they help ensure buyers and sellers are available. The spread is the gap between the bid price and the ask price.
The stock market's golden rules
- Steer clear of herd mentality
- Make a thoughtful choice
- Make an understanding-based investment
- Avoid attempting to time the market
- Adopt a methodical strategy
- Master emotional self-control
- Spread out your holdings
- Set reasonable goals
- Use only extra money to invest
- Carefully monitor your portfolio
The stock market's myths
Stock market investment can compound wealth over the long run, but many people avoid it because of common myths. These beliefs can prevent investors from taking informed opportunities.
- Stock market investing is like gambling.
- The stock market is only for experts.
- Investing a lot of money is the only way to make meaningful returns.
- Every high-risk investment yields a high return.
- You need a broker to invest in the stock market.
- A rising stock price must always come down.
- The stock market always results in losses.
An investment is what?

An investment is an asset purchased with the intention of earning income or appreciating in value. Generally, an investment good is bought to generate wealth rather than for personal use. It might be a company, bond, stock, or piece of real estate.
Stock market investment types:
Investments are generally grouped into fixed-income and growth-oriented categories. Fixed-income investments aim to maintain initial value while offering a stream of income. Growth-oriented investments aim to increase capital value over time.
- Exchange-traded funds
- Stocks
- Bonds
- Fixed-term investments
- Retirement planning
- Currency and equivalents
- Real estate
- Provident money
- Insurance
Term Usage Common in the Stock Market

Agent: A licensed individual acting on behalf of another person.
Broker: An individual or business that carries out purchase or sell orders for a fee or commission.
Ask / Offer: The lowest price a seller will accept for a stock.
Bid: The greatest amount a buyer is willing to pay for shares at a particular moment.
At the money: An option contract with a strike price equal to the underlying market price.
Beta: A measure of volatility or systematic risk relative to the market.
Alpha: Excess return over a benchmark index.
Small cap: A publicly traded firm with a market capitalization between $300 million and $2 billion.
Mid cap: A business with market capitalization between $2 billion and $10 billion.
Blue chip: A well-established, reputable, and comparatively stable business.
Bonds: Investment securities where buyers lend money in exchange for regular interest payments.
Call option: A contract giving the buyer the right, but not the obligation, to buy a stock at a set price.
Put option: A contract giving the owner the right, but not the obligation, to sell an asset at a set price.
Open price: The price of an asset at the opening of the exchange.
Close price: The price of an asset when the exchange closes.
Convertible securities: Securities that may be changed into other securities, such as bonds or preferred stock.
Debenture: A marketable security issued by a company to raise capital.
Defensive stocks: Stocks that can offer steady profits and dividends regardless of broader market conditions.
Growth stocks: Businesses expected to grow earnings and sales faster than the market.
Value stocks: Shares that appear to trade below their fundamentals, such as sales, earnings, or dividends.
Face value: The nominal or monetary worth of a security.
Moving average: A technical indicator that smooths price data to help identify trend direction.
Spread: The difference between two rates or prices, commonly the bid-ask spread.
Volume: The quantity of shares traded between market open and close.
Dividend: A distribution paid to shareholders from company earnings.
Dividend yield: The ratio of a company's payout to shareholders relative to its current market price.
What are stocks?
Equity, another name for stock, is a security that denotes ownership of a portion of a company. A company's stock certificate is referred to as a share. Businesses sell stock to raise money to run operations, and most stock purchases and sales occur through stock exchanges.
Common stocks
Common stock denotes ownership in a company. If the company liquidates, any assets remaining after creditors, bondholders, and preferred stockholders are paid are distributed to common shareholders.
Preferred stocks
Preferred stocks, or preference shares, pay dividends ahead of common stock and can receive payment from company assets before common shareholders if bankruptcy occurs.
Frequently Asked Questions about the Stock Market

What are secondary and primary markets?
A primary market is where newly issued stocks and bonds are initially offered to the public, often through an IPO. The secondary market is where previously issued shares are traded by investors after the initial sale.
What is an OTC market?
Securities are traded directly between counterparties in the OTC market instead of through an exchange. Smaller companies that do not meet exchange listing requirements often trade OTC.
What is a bull market?
A bull market is a period where markets are expanding, stock prices are rising, investor confidence is high, and the economic outlook is strong.
What is a bear market?
A bear market is commonly defined by a decline of at least 20% from previous highs, weaker investor confidence, and a negative outlook for markets or the economy.
What is a market correction?
A correction is usually a 10% to 20% drop from a recent peak in a market index or asset price. Corrections are typically shorter than bear markets.
What is a market crash?
A market crash is a sharp, often unexpected decline in stock prices. Market crashes have occurred in periods such as 1929, 1987, 1999-2000, 2008, and 2020.
What is stock market volatility?
Volatility measures how much an asset's price moves away from its mean price. It can be measured using variance, standard deviation, beta, and volatility indices such as VIX.
What is an IPO?
An IPO, or initial public offering, is the process where a private company offers shares to the public for the first time to raise capital and support growth.
What role does a demat account play in trading?
A demat account holds shares and securities electronically, helping investors store, track, and transfer securities securely.
How many sectors are there to invest in the stock market?
Generally, there are 11 sectors on stock exchanges globally:
- A-REIT
- Consumer Discretionary
- Consumer Staples
- Energy
- Financials
- Healthcare
- Industrials
- Information Technology
- Materials
- Communication Services
- Utilities
